Netflix’s upcoming freediving documentary, The Deepest Breath, has generated significant controversy due to its timing.
The streaming platform released the documentary’s trailer while the world was engrossed in the ongoing rescue mission for the missing Titan submarine.
This unfortunate timing prompted swift criticism from social media users, who accused Netflix of insensitivity.
The Titan submarine, operated by OceanGate, had embarked on a mission to explore the wreckage of the Titanic.
However, communication with its support ship, the Polar Prince, was lost during the dive.
The trailer for the documentary about free diving 'THE DEEPEST BREATH' has been released.
This documentary premieres on Netflix on July 19.pic.twitter.com/p2FTtJwsDa
— Alex (@AlexDuthieCG) June 21, 2023
Consequently, a rescue operation was launched to locate the missing submarine and its crew of five.
The urgency to find the submarine led to expanded search efforts involving additional ships and aircraft.
In the midst of this unfolding crisis, Netflix unveiled the trailer for The Deepest Breath, a documentary highlighting the life story of Alessia Zecchini, the current world record holder in freediving.
The documentary showcases Zecchini’s remarkable achievements in the world of breath-holding diving.
However, the timing of Netflix’s release drew backlash on social media.
Social media users criticized Netflix for its lack of judgment, questioning why the streaming platform chose to promote a deep-sea-related documentary while a search and rescue operation was underway for the missing submarine.
The trailer features scenes of Zecchini diving into the ocean depths and divers being resuscitated after competitions, accompanied by the sound of heavy breathing.
In freediving, a single breath can be the difference between life or death.
The Deepest Breath, a new documentary, premieres July 19 pic.twitter.com/XLeH5D1YMm
— Netflix (@netflix) June 20, 2023
Numerous users expressed their disapproval of Netflix’s timing, with comments like “Probably not the best timing for this” and “The timing of this is the worst.”
The insensitivity demonstrated by Netflix in releasing the trailer during a high-stakes rescue operation received widespread condemnation.
As the search for the missing Titan submarine continues, concerns grow regarding the limited oxygen supply onboard.
Despite the submarine being equipped with a 96-hour emergency oxygen reserve, there are fears that it may run out by Thursday morning.
Netflix now faces backlash for its ill-timed promotion of The Deepest Breath amidst the ongoing tragedy involving the Titan submarine.
The streaming platform is under scrutiny for its perceived lack of sensitivity and poor decision-making.
While the world anxiously awaits news of the missing submarine and its crew, online communities remain critical of Netflix’s choice to prioritize the release of a documentary instead of showing solidarity and empathy for those involved in the ongoing rescue efforts.
