Emtee stands tall as one of South Africa’s most accomplished and impactful rappers.
His breakout single, “Roll Up,” in 2015 garnered him numerous awards and widespread recognition.
Since then, he has delivered four studio albums, founded his own record label, and collaborated with a diverse array of local and international artists.
What, then, is Emtee’s financial standing, and how did he amass his wealth?
In this article, we will delve into Emtee’s net worth, career trajectory, assets, investments, and more.
Who is Emtee?
Born Mthembeni Ndevu on September 17, 1992, in Matatiele, Eastern Cape, South Africa, Emtee grew up in Rockville, Soweto, nurturing his passion for music and rap.
At 17, he embarked on his musical journey, participating in talent showcases and joining forces with fellow rappers.
He later became part of the rap collective African Trap Movement, which eventually inked a deal with Ambitiouz Entertainment.
Emtee’s debut album, “Avery” (2015), named after his firstborn, achieved platinum status certified by the Recording Industry of South Africa (RiSA).
Subsequently, he released “Manando” (2017) in honor of his late brother, followed by “DIY 2” (2018), and “Logan” (2021).
Emtee’s rap style, a fusion of English and Zulu, is distinctive.
Additionally, he ventured into acting, featuring in the TV series “Matatiele” in 2015.
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Emtee’s Current Age
As of 2023, Emtee stands at 31 years of age, marking his birthday on September 17 each year.
Emtee’s Career
Emtee’s career is a tapestry of accomplishments and hurdles.
He clinched various awards, including:
- Best Rap Album and Best Male Artist at the South African Music Awards (SAMA)
- Best Hip Hop Album and Song of the Year at the Metro FM Music Awards.
Noteworthy collaborations with artists like:
- Wizkid
- AKA
- Nasty C
- Cassper Nyovest
- Tiwa Savage
- Sjava
Nonetheless, he encountered controversies and trials, including:
- a 2019 departure from Ambitiouz Entertainment due to contractual disputes
- an inadvertent incident on Instagram Live in 2017
- an assault charge filed by his estranged wife Nicole Chinsamy in 2021 (later withdrawn)
- financial tribulations leading to the loss of his home and vehicles.
Emtee’s Net Worth Growth Rate
In spite of setbacks, Emtee staged a remarkable resurgence, rebuilding his career and wealth.
He established Emtee Records in 2019, which he manages independently alongside his legal counsel, Dumisani Motsamai.
A pivotal distribution deal with Platoon Africa in 2020 provided him with enhanced creative authority over his music.
Furthermore, he launched the TV series “Rap4Me” on SABC1 in 2020, providing a platform for budding rappers to showcase their talents.
As per multiple sources, Emtee’s net worth is approximated at $300,000 or R5 million as of 2022.
This valuation encompasses earnings from album sales, streams, performances, endorsements, ambassadorial agreements, and other revenue streams.
Comparatively, Emtee’s net worth has experienced an average annual growth of 10%.
Emtee’s Annual Earning
Emtee’s annual earnings are contingent on his projects and undertakings.
Estimates suggest he commands over $10,000 or R170,000 per performance.
He also accrues revenue from prominent streaming platforms such as Spotify and Apple Music, boasting millions of listeners and followers.
Additionally, income is generated from YouTube through views and adsense revenue from his channel EmteeVEVO, boasting over 120K subscribers and 40 million views.
Beyond this, he profits from brand endorsements and ambassadorial deals with entities like Axe South Africa and Huawei Mobile South Africa.
Emtee’s Assets
Emtee holds an affinity for luxury automobiles and residences.
However, financial adversity led to the relinquishment of certain assets.
In 2019, he disclosed his relocation from his Midrand residence due to rental arrears.
Additionally, two of his vehicles (a Mercedes-Benz A45 AMG and a Ford Ranger) were repossessed by the bank.
Emtee asserted that these assets were outside the purview of his agreement with Ambitiouz Entertainment, acquired with his personal funds.
Nevertheless, he conveyed that such losses did not perturb him, for material possessions did not define his essence.
His current dwelling is a rented apartment in Johannesburg, shared with his wife and three children.
He also owns a BMW X5 and a Volkswagen Polo.
Emtee’s Investments
Emtee has allocated a portion of his earnings to diverse ventures.
He possesses stakes and/or assets in Emtee Records and African Trap Movement, entities encompassing his record label and rap collective.
Additionally, he instituted a trust fund for the future of his offspring.
However, accusations from his wife assert that he endeavored to deplete their shared estate by transferring over R500,000 from their trust account without her consent.
She sought legal intervention to forestall such:
- actions, prohibiting him from taking loans against their assets
- squandering their resources
- depleting the bank account of Emtee Records or the trust account
- divesting shares in African Trap Movement.
Emtee repudiated these allegations, expressing a desire for an amicable resolution to their divorce.
Emtee’s Net Worth Outlook in 2023
Emtee’s net worth is anticipated to ascend in forthcoming years as he continues to unveil new music and extend his brand.
He presently labors on his fifth studio album, “DIY 3,” constituting the third installment of his DIY series.
Collaborations with more artists and a foray into new genres and sounds are also on the horizon.
Moreover, he eagerly anticipates returning to live performances once Covid-19 restrictions are lifted, aspiring to tour additional countries and connect with a wider audience through his music.
Projections suggest that by 2023, Emtee’s net worth could escalate to $500,000 or R8.5 million.
Conclusion
Emtee stands as a luminary in South Africa’s rap scene, surmounting numerous trials in both his personal life and career.
His successes and accolades are a testament to his artistry and resonance with his audience.
Beyond the realm of rap, he embodies roles as an entrepreneur, a parent, and a source of inspiration.
Emtee’s net worth mirrors his unyielding dedication, creativity, and work ethic, serving as an exemplar to aspiring musicians not only in South Africa but across borders.
