Despite being suspended for waving a firearm on Instagram Live for the second time this year, Ja Morant can breathe a sigh of relief as Nike has announced its unwavering support for the NBA superstar.
Just moments after NBA Commissioner Adam Silver handed Morant a 25-game ban, Nike released a statement affirming its commitment to the Memphis Grizzlies player.
The sports giant expressed satisfaction with Morant’s accountability and his prioritization of his own well-being, stating that they would continue to support him both on and off the court.
Initially, there were concerns about the future of Morant’s relationship with Nike.
The company had removed all of his signature athletic shoes from its app and website following the release of the second gun video.
However, the latest announcement makes it evident that Nike and Morant are moving forward together, hand in hand.
Their partnership has been in place since 2019, and Morant has emerged as one of the prominent faces of the brand.
Just a few months ago, he launched his inaugural shoe, the Ja 1, which enjoyed tremendous success, with the “Hunger” colorway selling out within minutes in late May.
While Morant has yet to personally address Nike’s support, he did release a statement on Friday expressing his determination to become a better person than he has shown thus far.
It is clear that Nike recognizes the marketability and potential of Morant, and despite the controversies surrounding him, they firmly stand by him.
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In conclusion, Nike’s unwavering backing of Ja Morant serves as a testament to their enduring partnership.
Despite his suspension and involvement in another gun-related incident, the shoe giant remains committed to supporting the talented basketball player.
Morant’s journey with Nike, which began in 2019, has been a financially successful one, with his recent shoe release experiencing overwhelming demand.
While the public awaits Morant’s personal response, it is evident that Nike sees value in their association with him and believes in his ability to grow and improve.
