Caption: Brand Kenya CEO Mary Luseka
It is rare for us to run an article and find someone listening and trying to rectify something that was perhaps executed in error. The Jubilee administration has largely fallen out of favour with Kenyans due to arrogance, and their inability to respond to complaints and accomodate new ideas. It’s either their way or the highway.
Besides sending journalists like Oliver Mathenge and operatives like Dennis Itumbi to taunt those of divergent opinion, Jubilee has never gone out of their way to even sit and ponder over any grievance, hashtag or article, done in public interest. They are always on the defensive pretending to be angels, yet we know they’re the biggest crooks.
Today we were pleasantly surprised by the Brand Kenya CEO Mary Luseka who has seen the genius in working with sports as a tool to market Kenya’s tourism and position the brand internationally.
Previous attempts by Kenya Tourism Board (KTB) saw them wasting Kshs. 500 Million on a Kenya House project in 2012 running parallel to the London Olympics, money that went to pay Julie Gichuru and others, instead of the athletes who later on went on strike due to allowances.
We have recently raised issue of the appointment of Chris Kirubi, Julie Gichuru and Geoffrey Shimanyula, all who have a previous history working together, and are definitely eyeing the opportunity to meddle in the day-to-day operations of Brand Kenya Board.
We saw Dennis Itumbi launch a hashtag #istandwithJulieGichuru where he specifically paid glowing tributes to her “intervention” at Brand Kenya Board, an indicator that she wants to work there full time and destroy is with her redundant ideas that cost so much money and yield little or no value.
Anyone who earns Dennis Itumbi’s praise and/or endorsement is normally scum of the earth, as history has proven us right all the time. His most spectacular goof has been endorsing Anne Waiguru, the disgraced former Devolution CS who made away with billions together with chief supplier Njee Muturi.
The vested interests right now at Brand Kenya Board are reminiscent to Phyllis Kandie and Nana Gecaga who executed the most impotent campaigns, which have seen Kenya’s dominance in the tourism sector compromised.
This idea of rewarding family members, former schoolmates and cronies tasks that are result-oriented are the root cause of Kenya’s compromised competitiveness, meaning that those individuals who have something to offer will forever remain overlooked.
Join us as we change Kenya. Let’s dismantle all the cartels created by the Julie Gichuru’s and Chris Kirubi’s of this world. Kenya would be like South Africa if it wasn’t for these characters. Let’s break all these redundant cartels because they have been there previously and didn’t deliver.
Julie Gichuru also needs to explain her role in the Kenya House project, where we spent Kshs. 500 Million on a redundant idea. We don’t need her input in the Brand Kenya Board at all. We have seen how toxic her presence in any initiative can be, from #Kenyans4Kenya to the show “Who Owns Kenya” that was meant to glamorise corporate thieves.
We won’t stop until we get it right. We want Brand Kenya to work with the human resource of Kenya, not corporate companies where board members are eyeing some money to deliver nothing. Sports is the engine that can readily market and position Kenya without much hassle. Any individual representing Kenya out there has to be on Brand Kenya’s oversight.
Redundant institutions like Sports Kenya, where URP Secretary General Fred Muteti is just looting money with the CEO Gabriel Komora need to be overhauled, because Rugby’s Singapore win shows that the country can leverage sports to market Kenya and unite a country that President Uhuru Kenyatta and Deputy William Ruto have shown that it belongs to two tribes.
What did we do to deserve these two?
